All to often, people launch, run and try to grow businesses without clear business and brand strategies. While some businesses eventually fail their way into success, and some get lucky, at the end of the day, it is a risk, and headache that no business needs or should ever have to deal with. And while we cannot mitigate all risks, a solid brand strategy ensures you worry less about just getting lucky, and instead puts you on a clear path to success. The following is an introduction, and overview of why a brand strategy should matter to you, and a 10 step guide for creating an effective brand strategy.
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