New Internet Domain, dot-XXX

New Internet Domain, dot-XXX

It will be a small note in history that a new top-level-domain (TLD) has become available, as there are already so many, e.g., .za, .com, .bs, .cz, .org, .gov, .edu.  No, the historical note will be the instant public recognition of the new TLD, .xxx (a must grab for all current domain holders).  The reputational damage that can be delivered outweighs the small cost to lock up dot-xxx domains.  I really don’t want to know what the Hamburgler is doing with an .xxx domain — nor does McDonalds, methinks (just guessing, I have not asked).

Some bad ideas —

AbercrombieandFitch.xxx  (Actually, I’ll bet they reserved it.)
BP.XXX
Coit.xxx  (I think you should reserve ‘.us’ as well.)
Exxon.xxx
IMAX.XXX  (Wow that’s branding!)
ION.XXX
JohnsonControls.xxx  (I’m still laughing).
KnightRider.xxx
La-Z-Boy.xxx
Level3.XXX
LinkedIn.xxx
LoJack.xxx
PepBoys.xxx
Safeway.xxx
TexsasInstruments.xxx
TollBrothers.xxx
Unisys.xxx
WeightWatchers.xxx
WGO.xxx
XeroX.XXX
Youku.xxx
YUM.xxx (Bahahahahaha)

You get the point.  So all of you IT and IPCI folks need to squat on your www’s (so to speak), if for nothing more than to ring-fence your good name.  Just remembering the history of Whitehouse.com is too funny (and somewhat appropriate).

As an aside, do you know how ‘xxx’ came to represent pornography?  It’s the symbol on the City Flag of Amsterdam – long recognized as the premiere source of quality flesh films (this, I am told). We would use the “p” word for the industry but that word gets caught is many of the email filters of many subscribers.

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