Online Competitive Intelligence
Helen Burwell
Facts on Demand Press $25.95
http://www.brbpub.com/ 1-800-929-3811
This is a great book for the practitioner of competitive intelligence and those responsible for information security. The book takes the reader through the process of understanding competitive intelligence (CI) and CI uses, including using CI on your own company. It also has a thoughtful layout of how to plan a CI information gathering investigation. Planning may sound trivial, but without a plan and an objective how do you know when you have found what you need or when you are finished? The book is full of useful computer tools, internet tools, many a useful link. As a veteran investigator, editor, and book reviewer, I rarely come upon something that is both new and useful. Buy this book; read it; use the information, or be left behind.
